Blooming Through Thorns and Softness
My logo, a rose within a heart, is so much more than a graphic symbol. It reflects the essence of my path and the values that guide me as an artist and a designer.
The heart represents choice choice made through emotion, intuition, and inner truth. To me, every woman chooses with her heart not with what is expected of her. It is the daily choice to stay true to yourself, to your feelings, to your inner rhythm.
The rose within the heart embodies the diversity of femininity: it can be wild or gentle, sharp or sensitive, open or protective. It constantly changes, just like we do. Its petals are always thorny symbolizing the challenges, hardships, and struggles along the way. And within it all grows a velvety, soft flower, reminding me of the beauty, love, and tenderness that exist even alongside difficulty. This contrast between thorns and softness is, in my eyes, the source of true strength. It teaches that despite the challenges and hardships, there are endless ways to choose how to bloom.
The connection between the heart and the rose is the core of my brand: a message of freedom, of beauty with roots, and of the right to choose anew every single day. I want every woman who wears my designs to remember that she carries both the heart and the rose with the thorns and with the softness, with the strength and with the delicacy and that each day, she has a new opportunity to choose her own way to bloom.
With love,
Reut Harel
