About

I’m Reut Harel, an artist and fashion designer.

For me, creation is not only about clothing it’s a story. The story of women, with all the chapters of life: childhood and youth, passion and freedom, roots and wild femininity.

I believe fashion is a daily choice. Every day we have the opportunity to decide who we want to be  in jeans and a T-shirt, in a sparkling dress, or in a leather skirt. Every choice is valid, because it reflects how we feel in that moment.

The message my brand carries is: Choose every day who you want to be.
Or, in other words Dream until it’s your reality.

For me, art and creation are also a path to healing. They gave me the space to process experiences, to mend wounds, and to discover my inner strength. I believe in beauty that is born from freedom, from truth, and from embracing all that we are. My brand was created to remind you of that freedom to be yourself, with courage, with truth, and with love.