Dream until it’s your reality

For me, “Dream until it’s your reality” is much more than a slogan. It’s the essence of my journey, the statement that follows me in every step of my life in art, in fashion, and in my personal story. It is the reminder I carry with me every single day: never stop dreaming, even when reality feels heavy, even when doubts and challenges appear along the way. Dreams are not meant to remain in our minds. They are meant to be lived step by step, choice by choice until they become our reality.

Since I was a child, my world was filled with colors, textures, and ideas that could not stay only in my imagination. I painted, I sketched clothes, I collected memories and emotions that I wanted to share with others. Holding a brush or a piece of fabric always felt like home the place where my dream met something real.

But it took time until I dared to fully bring this dream to life. I created for years, but only at the age of 44 did I truly turn my dream into reality. That moment became my turning point: realizing that there is no perfect time other than now, and that everything I had lived through the talent, the experiences, the pain and the joy was always leading me to this beginning.

Over time I understood that a dream is not a luxury it is a compass. It is the force that guides me even when things are hard or uncertain. And this sentence, Dream until it’s your reality, is my daily reminder to keep walking with that compass, no matter what.

When I design a collection, it always begins with a dream: an image, a memory, a feeling. Something that insists on being born. Every print, every fabric, every cut is part of the process where a dream turns into something tangible something you can wear, touch, and live in. I don’t see my pieces as just clothes; they are stories, living memories, bridges between an inner world and the outside one. 

“Dream until it’s your reality” is also the message I wish to pass on to every woman who wears my designs. Wearing my creations is not only about putting on a top, a dress, or a jacket. It is about wearing a choice. The choice to dream, the choice to express yourself, the choice to show the world who you truly are. Fashion becomes the tool – but the message is far deeper: allow yourself to dream, and allow yourself to make it real.

To me, every woman is a mosaic of layers: the child, the young girl, the grown woman, the brave, the sensitive, the wild, the soft. There is no one way to be. Sometimes we are full of color and fire, and sometimes we are quiet and delicate both are ours. Through my art and fashion, my dream is to give every woman the freedom to choose who she wants to be each day, with authenticity and without apology.

Art has always been my way of healing. It saved my inner spark in the hardest moments of my life, and it continues to be my deepest connection to myself. Through painting, through fabric, through the creative process itself, I find beauty, I find strength, I find life. This is why this sentence means so much to me: because it reminds me that the reality we live today is the outcome of yesterday’s dreams, and that today’s dreams can be tomorrow’s reality.

My brand was born from this place – not as a cold business decision, but as a burning desire to dream and to create, and as a way to share my story with the world. It is the story of choice. Not only the choice of what to wear, but the choice of how to feel, how to walk into a room, how to tell your story without speaking.

I see fashion as a full experience colorful, bold, emotional, and alive. It is about memories, freedom, and joy, but also about precision, awareness, and timeless design. For me, fashion is where dream and reality meet: fantasy and execution, freedom and discipline, art and structure. That is where the magic happens.

“Dream until it’s your reality” is a call to all of us: don’t give up on your dream. Even if it feels far, even if it scares you, even if not Everyone understands. Keep dreaming and just as importantly, start taking the steps, small or big, that will bring your dream closer. Because a true dream is built at the intersection of imagination and action. When you dream and also choose to act, you turn your dream into your reality.

With love,
Reut Harel